Why a list matters for a time-based practice
Most people who visit a coaching or consulting site aren't ready to book. Some will be in three months. A newsletter keeps you in front of them in the meantime, in a channel you own, without depending on any social platform's reach. For tutors, a short note to parents before exam season does the same job.
What we set up
Sign-up forms
A short form on the home page, the about page and the end of each article or resource.
Welcome email
A first message that says what you'll send, how often, and how to book if they're ready.
Template
A plain layout in your colors that reads well on a phone and is easy to fill in.
Archive page
Past issues on your website, so your writing keeps working after it's sent.
Choosing an email tool
If you already have a list somewhere, we connect it. If you're starting fresh, we suggest a tool that fits your list size and how you plan to send, and set it up in your name. We also set up the sending domain records, so your emails are less likely to land in spam.
A rhythm you can keep
The newsletters that last are short and regular. We'll help you settle on a format that fits your week: one idea, one example, one link to book. A template that takes a few minutes to fill is worth more than a beautiful one you dread opening.
Questions
Can you write the newsletter for me?
We set up the system and can draft the welcome email. Ongoing writing is a separate conversation, and the quote will say whether it's included.
Can I offer a free download for signing up?
Yes. A worksheet, a checklist or a short guide can be delivered by the welcome email.
Selling your time online? Tell us what you offer, how clients book you now and which tools you already pay for.
Request a quote